How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 23:58

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Processes
Place
Two Ocean Bands Are Warming Faster Than Ever — What This Means for Our Climate - The Daily Galaxy
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Product
Iran holds funeral procession for top commanders killed in Israeli strikes - Financial Times
People
Good marketing is doing this well.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Kate Beckinsale Sues Over Knee Injury on Croatian Set of ‘Canary Black’ - Variety
Price
Perception
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Cancer patient given months to live is 'more positive than ever' - BBC